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  Freeware eMail CRM Maximize the life-time value of your clients and getting them to smile at you Art of eMail CRM Applying minimum efforts for maximum result, at the shortest time? emails eMail Bolts & Nuts Interesting emails stuff that you should  know eMail Broadcast FAQ's eMail Marketing Tips
Great email strategies to help you increase sales

HTML or Plain text email Today, with HTML enabled email, anyone can email an entire webpage to you.

The real issue of HTML or PLAIN text email

Which is better, to send mail as plain text or as HTML? Unfortunately, not many people know the difference.

Most of us are probably sending and receiving formatted HTML email or Rich Text (RTF) without knowing it and HTML emails are ideal if you are sure that your recipients can view them.

Not everybody, who gets HTML email likes it and not everyone, uses an email client that can display HTML HTTP is described and standardized in rfc 1945 http://sunsite.org.uk/rfc/rfc1945.txt

Advantages of sending HTML email

Include tracking scripts or invisible visitor counters, which enables you to receive reports on message viewed or click through by recipients

Insert interactive hyperlinks that take users to
webpage or site of interest

Code to automatically opens the browser and
connect to the webpage

Pop-up windows to grab viewer attention

Include banner Ads with navigational links to sites

eMail Bolts & Nuts FAQ's
How to manage and clean bounced undelivered emails? Understand why emails get bounced
How to use your desktop PCs as an email server and bypass your ISP email server, a simple process using a free mail server program
How to test your message and see if it gets deleted by broad based anti-spam filters?
A one page email course. Everything you wanted to know about emailing in a "nut shell"
Quick guide to: dig finger traceroute ping whois nslookup IP block FTP SMTP relay TCP/IP Port
How to embed email tracking code into your email? Invisible counters, codes, scripts to track viewer
Send HTML or TEXT email using formatted HTML email, you can send an entire webpage
How to embed images into HTML email for faster emailing? Prevent displaying linked-site in recipient email client status bar
RFC defined ESMTP, SMTP Status Email Error Codes? These codes are used to provide informative explanations of error conditions
How email works?  Delivery of each email is done by your ISP mail server, first establishing a conversation through your recipient port 25
Some spiders visit site after site, collecting email addresses and controlling these rogue spiders spam bots or email harvesters with robot.txt
About TCP/IP and mail server port numbers? It is a number between 1 and 65535 which identifies to the receiving computer what function you want to perform

Embedded sound, movies clips and images that download automatically from your webpage when message is viewed--this way you can speed-up sending emails because the images need not be
included when sending

Allows you to include images, graphics, multiple columns, various fonts and colors and lay out the message like a web page

Include survey FORM tags with submit button,
sponsorship links information, forward to a friend links, subscribe and unsubscribe links and more....

HTML emails are ideal If you are sure that recipients can view them. The image below here, is a two columns newsletter.

eMail Bolts & Nuts FAQ's
The function of URL Uniform Resource Locator? A command for your email address, some mail clients may not be able to translate it into an email address
A standard client server protocol for receiving email. POP3 is use for retrieving Internet email from ISPs mail server...
Collections of important useful emails related sites? Free email stuff, real cool, give it a try
Advanced DNS (dig) for the DNS records of a host or domain showing all the DNS records
All about IP Addresses, DNS, Internet addressing. Serious stuff, perfect remedy if you can't sleep
Email history, email netiquette, improving email presentation, email with sound, pictures
101 Email spam tracking and meaning of message header? 102 DejaNews the most powerful dedicated spam-tracker's tool 103 The spam tracker tools: Whois, nslookup, traceroute, dig 104 Spam tracking
Never use ISPs that hosts your web site to send out newsletter. If they cancel your account, you will lose all your web pages
Warning: If you publish an online newsletter or email to any opt-in list (including your own list), it is critical that you read this
The history of Spam starts with Monty Python's Flying Circus and Vikings singing Spam
A list of return error codes by Windows Sockets API returned by WSAGetLastErrorcall with descriptions
Meet The Kings of SPAM - You don't need rocket science to figure out how to send spam emails

Disadvantageous of HTML emails

Different email clients or browsers display HTML message differently. Therefore, not everyone can open and view your content just as you intended it to be. If you only design around Outlook and Internet Explorer you’re ignoring potential viewers with various other clients.

Most of the time standard HTML formats work just fine but will be quite a problem using Flash, iFrames and scripts of any kind--depending on user's clients security settings. Many ISP free mail like "Hotmail" don't allow Flash, iFrames, scripts, etc., to get though to the recipient and not using those features should be considered seriously.

Most people choose rich-text enabled mail clients, but to prevent virus from spreading, many corporations system delivers email as text only or are constrained by policy to to disperse HTML emails as text message, hence, your HTML email will look like goobegook.

HTML formatted email don't contain Text, therefore, some ISPs automatically filter and delete anything without text in the body of the email. Notes: delete not bounced--hence you won't know if the message actually got to the intended recipient.

Some version of Lotus Notes can't read HTML either or when system administrators set their software program or mail server to accept and deliver only plain-text email.

Most America Online (AOL) users also cannot read HTML-enabled email (except for those using AOL 6.0 and above) because AOL uses a proprietary and non standard HTML format as well as non POP3 compliant. -- Meaning that, only sender and recipient within AOL system will be able to view each other AOL proprietary HTML emails.

Notes: Windows Me OS are known to have a bit of conflict with the older version of AOL 7.0 - therefore, to be able to view HTML emails from other sources (outside other senders of HTML emails) you will need to install the latest AOL 7.0 and not those early released CDs (7.0) version.

Important notes
AOL. Hotmail, Yahoo etc. expend huge effort to block mass or bulk email from getting to their users. One of the ways to avoid sending HTML and to mix your AOL customers together with other email domain--meaning that if your email list database consist of only AOL addresses, it will be difficult to get them delivered.

HTML email takes longer to send and receives because it contains more embedded codes, commands and images. And as always, load times are a factor because as everyone knows, the longer it takes your email webpage to load, the less likely someone wants to view it.

Important notes
Email recipients now-a-days are fully aware that:

HTML email is not as secure as plain-text because when it is viewed or preview, messages containing embedded commands will auto "pop-up" annoying Ads, connect their browser to sites without choice, activate tracking scripts, codes, cookies, viruses and all kinds of embedded web bugs and gadgets.

Recipients retaliate by viewing emails off-line and have the pleasure of knowing that they can't be tracked or download all embedded gadgets and images.

MS Outlook users don't even need to disconnect their always-on Internet connection; they simple double click on the icon at the taskbar to be off-line.

Web bugs are small graphic images inserted into web pages, emails and HTML or web documents to allow companies to gather information about you without your knowledge.

Pleasing All of the People All of the Time
Ideally, you'd send the HTML mail to everyone who can view it and the plain-text to everyone who can't. How to achieve this optimal arrangement? Simply ask them for their preference with a HTML or TEXT check box.

Not everybody, who gets HTML email likes it and not everyone, uses an email client that can display HTML

Recommended further reading...click here
"You of course can send out your email as an HTML document that looks like a web page. The spammers do it this way, and many people automatically delete any email that looks like this.

Face it - most people communicate in text, and when something flashes out of your inbox with graphics and huge headlines, you know it's not from Aunt Tillie."

Bob Osgoodby bob @ adv-marketing.com




Spam-tracking 103
WHOIS tool nslookup
traceroute freeware download
whois.internic.net or network solutions are network registries to find out contact info for current domain or IP address
nslookup a DNS tool that Perform forward and reverse DNS queries for the current address (this will usually give you the IP address of a hostname)
traceroute finds the route packets take between you and the selected address
Email in a "nut shell" a one page course about emailing. Everything you wanted to know about emailing.
How email works? Delivery of each email is done by your ISP mailserver establishing a conversation through (port 25) of your recipient mail server
Free2-Try 100% effective. The easiest way to Stop Spam getting into your PC. I recommend it. stop spam
Free eBook Sun Tzu Art of War Commanders without thoughtful strategy invite defeat.

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Free eBook Great online Stealth Marketing strategies to help you increase sales email tips



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Plain Text

The advantage of Plain-Text is that, it can be read by all recipients, the message file size is small and faster to send.
Recommended further reading.

The disadvantage is that you can't make it look as appealing as fruits salad, but... a professional and pleasing to read quality plain-text message can still be crafted... see sample below.

Use plenty of white space to help the reader focus

Use heading and sub-heading to break up the text

Use short sentences and short paragraphs

Use text size 10-12 and auto wrap format at 65 characters per line.

Use dashes, asterisks etc. as separator for different sections of the message

You can send a request for an ISSN number from the Library of Congress by sending an email to issn @ loc.gov and you need to attach a complete copy of your publication

Text newsletter can also be prepared by using "Words for Windows" or any other word processing software such as "Notepad, Wordpad" etc. set to 65 characters per line, a freeware called Ezine Assistant is available at


An example of a plain-text message


Vol.4 Issue No.26 -- July 2002

~:~ M o r n i n g - D e l i g h t s ~:~

Dedicated to the art, skills and passion
involved in sharing knowledge online.

Today's Morning Delights is excerpt from:
Internet Tip of the Week by Bob Osgoodby
free subscription at http://adv-marketing.com


U.S. Library of Congress ISSN: #1522-1660
Internet Tip of the Day
by Bob Osgoodby

Most of us think of hype as exaggerated or extravagant claims, made especially in advertising or promotional material. Sometimes  it is deceptive and deliberately misleading. While we have become a bit immune to this through constant exposure, it always seems that someone comes up with a fresh approach that is not immediately recognized.  There are a number of "Red Flags" being raised.

Con artists have been around since the beginning of time, and are always willing to take advantage of another "hot prospect".  But every scam has "red flags" and a little common sense should prevail so you do not fall prey to them. Let's examine a few we get by email everyday.


"Complimentary Vacation Package" - this one has been around a long time, but has now found its way to the web. It starts off with "Congratulations! You will be our guest in Orlando, Florida, home of Walt Disney World, for 4 days and 3 nights. All compliments of Major Vacation Resort Developers." 

Reading it, you might feel you have won a contest. In actuality, this is not the case. It is a high pressure sales campaign designed to sell you a "timeshare" vacation package.

Another variation promises deeply discounted vacation packages. You pay for a package that seems great on the surface, but in reality is either third rate accommodations or doesn't exist at all.

-:-:-:-:-:-:-:-:-:-:- Sidebar -:-:-:-:-:-:-:-:-:-:-:-
If you are not receiving the "Tip of the Day", go to our
website: http://adv-marketing.com/business/subscribe2.htm
and sign up today.


"Guaranteed Winner" - they state - "You're going to get one of these top five prizes, guaranteed!"  In this scam you normally send some information, and either return it by email or fill out a form on  a web site. They require that you supply your telephone number to be eligible.

You will then be contacted by a telemarketer who confirms that you have been chosen for one of the five "valuable" prizes; however, you must pay a processing fee for handling, customs duties or taxes, and you must send a check or money order to  them by overnight mail. The prize usually winds up being small trinkets of minimal value, discount coupons or vouchers, worth far less than what you paid.

Or, you might receive an e-mail informing you that your order has been received and processed, and your credit card will be billed for the charges. The trouble is, you haven't ordered anything. They contacted you using bulk email, using inactive return addresses which prevent you from refuting the orders by email.

They do provide a telephone number in the area code 767, which  is actually in the West Indies. They try to keep callers on the line as long as possible, and you are reportedly billed as much as $25 per minute.  Be aware that your local telephone company may bill for services provided by other companies, and not be able to provide you relief.


Another current scam floating about the web offers you a cut of stolen money from Nigeria that was stolen and they need your help getting the money out of the country. They of course want a cut of the money that they claim will be wired to your personal bank account. You of course are expected to pay them their share up front. The money however never arrives in your bank.


One group sends hundreds of thousands of unsolicited emails to people directing them to web sites promoting the Mega$Nets and MegaResource programs. When you visit one of their web sites you can download copies of the software program which contains  a list of five names and addresses.

The software program and web sites direct you to send twenty dollars to each of five people listed in the software in order for you to get yourself placed at the top of the list of names. This is simply  a variation of the old fashioned chain letter. Actually, there are a lot of chain letters floating about the web and all should be avoided.

-:-:-:-:-:-:-:-:-:-:- Sidebar -:-:-:-:-:-:-:-:-:-:-:-
ubscribers to Bob Osgoodby's Free Ezine
"Tip of the Day" and get a Free Ad for your Business at
this Site: http://adv-marketing.com/business/subscribe2.htm

Another email promises guaranteed Credit Card approval!  One group offered Visa cards to the credit-challenged "to put you back in the mainstream of financial life in high style" at an interest rate of only 4.9%. How?  Through the magic of using offshore banks in tax haven countries. There is however a $100 processing fee and $25 per month charge regardless of use.


Some people really believe that they have been selected to be in the Internet Version of "Who's Who".  This one started years ago and was sent to every company executive in the country - They will include your listing at no charge - oh, would you like a copy? "Send $98 to us and it will be delivered to your doorstep."


There is no way to adequately cover all the scams that permeate the web. Before jumping into any of these "make a million while you sleep" plans, use a little "due diligence" and check them out.

If you see any of these "Red Flags", run, don't walk to your nearest delete button. The money you save will be your own.


That's it for now - have a Great Week

Best Wishes
Bob - bob @ adv-marketing.com

We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to:
articles @ adv-marketing.com

Subscribe to Bob Osgoodby's Free Ezine the "Tip of the Day" at: http://adv-marketing.com/business/subscribe2.htm and get a Free Ad for your Business at his Web Site? Great Business and Computer Tips - Monday thru Friday.

We respect your privacy, and will not make your email address known to anyone, for any reason. Remove instructions are at the end of each Newsletter.

End of Plain-Text sample email newsletter

Recommended further reading...
Email marketing tips: Online Ads Sell

Hyper Text Markup Language HTML is the authoring language used to create documents on the World Wide Web. It is a non-proprietary format based on SGML and can be created and processed by a wide range of tools, from simple plain text editors--type it in from scratch--to sophisticated WYSIWYG authoring tools like: MS FrontPage or Macromedia Dream Weaver.

HTTP is described and standardized in rfc 1945 http://sunsite.org.uk/rfc/rfc1945.txt

Although HTML was originally designed for web browsers; it didn't take long for software manufactures to incorporate the same technology into their email programs.

HTML is designed to specify the logical organization of a document, with important hypertext extensions and could be viewed by much different reader of different abilities, for example: Microsoft Explorer or Netscape Navigator "Browser" or "email client" like: MS Outlook Express and Eudora.

Therefore, if your email client ie: MS Outlook Express is HTML enabled, anyone can email an entire webpage to you and it will display exactly the way it looks like on the web. You can also click on a link in the page to launch your web browser and go directly to that site (if you are online).

HTML defines the structure and layout of a Web document by using a variety of tags and attributes that starts with <HTML><HEAD></HEAD><BODY> and ends with </BODY></HTML>. All the information you'd like to include in your Web page fits in between the <BODY> and </BODY> tags.  

There are hundreds of other tags used to format and layout information in a Web page. For instance, <P> is used to make paragraphs and <I> … </I>is used to italicize fonts. Tags are also used to specify hypertext links (normally underlined text in blue)--that direct users to other Web pages with a mouse "click".

To create HTML webpage and email without having to learn Hypertext Markup Language, free software are available for download from; 1st Page at www.evrsoft.com  or
Netscape Composer - utility of Netscape Navigator browser.

Can't find
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