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Listen. Often, just letting them vent their frustrations is enough to defuse an angry customer. Sometimes, if you let them talk and explain their frustration, they end up actually switching sides and start defending you. Ask
questions. By asking questions you accomplish two things:
(2) you demonstrate that you care about the customer and the problem.
Validate their frustrations. Don't ever try to make excuses. Always acknowledge how upsetting the situation can be and assure your customers that you want to provide them relief as quickly as possible. |
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Seek resolution. Doing a little extra to resolve the situation will go a long way towards satisfying the customer and winning their continued support.
Pause before speaking. In reality, you may be responding with a stock answer, but the customer needs to feel that the answer was unique and special for them. They need—and deserve—to be treated like an individual and not some number. Don't pass the buck.Whoever gets the irate customer first should have as much authority as possible to resolve customer disputes. No one wants to be on hold while you "talk with your supervisor," or "see what you can do," or be passed around. Let their first point of contact be their last, no matter how far down the chain of command that person might be. Handling and resolving customer complaints should be one of the first things any new employee learns. If you can't trust your employees to make intelligent and sensitive decisions then why did you hire them in the first place?
Act quickly. |
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Now, in defense of those who have had the totally irrational customer complaint: Unfortunately, there are those who—even after having reality explained to them—want you to give them some sort of credit on their account, and may even throw out the old saying, "The customer is always right."
At this point you have two choices. Second, you can decide that no matter how much this customer is paying you, it simply isn't worth the grief and hassle of putting up with this much hostility, and stop doing business with them.
My words to you are simple:
Dealing with the Unhappy Customer by Brock Henderson [February 22, 2002] http://www.isp-planet.com/marketing/2002/listen.html Copyright, 2002, INT Media Group, Inc. All rights reserved. Reprinted with permission from http://www.internet.com |
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