Keep this in mind as you develop your web pages, sales letters and other promotional materials. Present everything in terms of the benefit it provides to customers. For example:

...Don't just list the features of your product or service. Explain how those features provide the benefits your customers want.

...Don't just publicize your educational or professional credentials. Describe how those credentials equip you to do a better job for customers than your competitors.

3. Build A Relationship

You can also demonstrate your commitment to help customers by building a relationship with them. Few prospects buy on the first communication - even if they desperately want or need what you are selling.

Stay in contact with these prospective customers. Follow up periodically with some useful information ...and don't charge them for it. Building a supportive relationship proves you want to help them. It gains their trust - and eventually a sale.

Internet Marketers: Make sure you have a way of getting the email addresses of visitors to your web site. You need it to follow up with them. For example, offer a complimentary subscription to your email newsletter - or a complimentary special report delivered by email.

4. Encourage Questions

Answering questions is another way to demonstrate your interest in helping customers. It also captures sales you would otherwise lose from prospects unable to get all the information they wanted.

Encourage prospective customers to ask questions when you are in a live selling situation.

Make it easy for customers to ask questions when they are at your web site or in other selling situations without live communication.

For example, provide a phone number customers can call to speak with you or someone else who can answer their questions. Consider using a toll-free number unless you only do business in a local area.

Tip: Include a Q&A page on your web site with answers to frequently asked questions. It will reduce the number of questions you have to answer individually.

Customers know you are in business to make a profit. But they also want to know you are in business to help them. The 4 methods revealed in this article will help you assure customers that you are committed to helping them.

About the Author: Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For information,  visit: http://bobleduc.com/