Gain Sales Through Incentives

Entrepreneurs are discovering the value of offering incentives to their prospective clients that will inevitably increase business and sales.

Home based business owners are now cashing in on what large corporations have been doing for years.

What works for corporate America can certainly work for small and home based businesses!

As consumers, we are consistently looking for avenues where we can get the "best" products and services for our money. When an appealing offer is presented, we sit up and take notice.

An incentive, or special offer, does not necessarily mean that the products and services being sold are of a lower grade than top of the line workmanship.

As a small or home based business, you too can attract new and repeat business by offering your prospective clients a deal they cannot refuse.

Through creative marketing and advertising you can get the "savings incentive" across to your target audience and increase business and sales in one winning combination.

What type of incentive can you offer?

1. Attract new business by offering a percentage off on an initial purchase of products or services simply to compel the consumer to try them.

2. Using your client database, send each client a money-savings coupon via e-mail.

3. Develop an ongoing campaign wherein you select a specific product during various intervals to offer at a discounted price.

4. Entice existing clients by paying them a percentage of sales (in the form of cash or future products and services) from clients they refer to you.

5. Offer a buy-something-get-something-free incentive.

The "free" product or service can consist of information, an add-on component of the product they purchase, a special gift item, or a specific selection from products or services you offer.

I offer a "Buy 2, Get 1 Free" deal.
This simply means if you purchase two programs at the regular price, you can choose 1 FREE selection valued at $29.95 to be shipped with your order... Continue Next Page

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That's not SPAM, That's My Newsletter! Spam Assassin uses a point system to determine whether or not a piece of email is Spam. The more points a particular email collects, the more likely it is to be Spam. Feature Article: by Jessica Albon

The touch of the master's hands. The old man began playing the most beautiful music that the town had ever heard. As he finished he handed the fiddle back to the auctioneer. John Colanzi

Killing with a borrowed knife
~:~:~:~:~:~:~:~:~:~:~:~:~:~

Wiseman: "If you want to do something,
                  make your opponent do it for you".

Military strategists throughout Chinese history have employed the strategy of "Killing with a borrowed knife".

During the "Three Kingdoms" period between A.D.220 and 265, Cao Cao--the merciless ruler of the kingdom of Wei and "master of killing with a borrowed knife", hired a well know, arrogant but talented drummer for a banquet.

Cao Cao asked the drummer to change his shabby clothes into a proper performer's costume but he performed naked in front of the distinguished guests instead.

Cao Cao refrained from ordering the musician death to prevent unnecessary criticism upon himself for such petty matter--instead, paid the musician to perform again (as a gift) and sent him to another nobleman whom Cao Cao knew was pretty short tempered and will not tolerate such nonsense.

For sure, the musician did not live long.

Borrowing a knife to kill means making use of others' resources for one's own gain -- meaning that, If you can cause someone else to do a difficult job, you will certainly save yourself a great deal of trouble.

Questions to Ponder?
---------------------
Have we learned anything from the "Wiseman" today?
Can we apply it to our daily business or personal lives?

Borrowing a knife to kill may seem too devious; fundamentally, it is adapting to new circumstances or making use of other's resources for your own gain and sometime without your opponents knowing it or aware of the opportunity you have created for others to exploit.

Here is a classic example of applying
“Borrowing a knife to kill”
in today’s modern society;

Microsoft recently *announced that it will terminate support for their seven-year-old Exchange 5.5 software and IBM took advantage of it by introducing a better replacement multiple OS platform (Domino’s) product with a 30% discount.

*May 17 2004, Asia Computer Weekly
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Until the next issue....
Have a Grrrreat Day!
 

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WOMEN WORKING FROM HOME - Entrepreneurs are discovering the value of offering incentives to their prospective clients that will inevitably increase business and sales. Home based business owners are now cashing in on what large corporations have been doing for years... Rozey Gean

Deliver news, not spam. We've all seen the future. It's hailed as e-mail marketing and variously described as viral, personalized, opt-in, permission-based, and, oh yeah, downright cheap and efficient. Joanna L. Krotz