Headlines Marketing
by Joshua Rose

Your headlines literally have the power of making or breaking your marketing efforts.
So, spend some quality time building a hard working team of Internet Salesmen.

They are your *headlines*. 
They're in your ezine ads, your free reports, your viral e-books, your newsletters, your message boards, your submitted articles and everywhere else you've chosen to place them.

There are many different types of headlines. Here are 7 examples:

1.) The basic
"Hit 'Em With Your Best Shot" headline.

This style is real straight forward.
You go with your #1 product benefit.

"Increase Your Traffic by 312% In 30 Days!"

2.)The "Drum Roll Please" headline.

This is really a *News* type of headline and is best used when you are announcing a new product or an effective new way of doing something.

"Introducing A Revolutionary New 3-Step Traffic
Building Program!"
 

3.)  The "Trusty Old How To" headline.

This has been a favorite for years and is still extremely effective. People are looking for information and "How to" is a natural information lead-in... Continue Next Page
 

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Wiseman: "If you want to do something,
                  make your opponent do it for you".

Borrowing a knife to kill means making use of others' resources for one's own gain--meaning that, if you can cause someone else to do a difficult job for you, it will certainly save yourself a great deal of trouble.

The king of Zhen (722 - 481 B.C) employed the "Killing with a borrowed knife" strategy to pave the way for an invasion of state of Kuai.

King of Zhen first prepared a list of names of wise officials and brave generals of Kuai with description of rewards they would receive should Kuai fall.

The king of Zhen then secretly made sure that the spies from the king of Kuai got to know of the hidden list.

The king Kuai manage to obtain the list and suspect those on it of plotting against him and executed every one of them. Shortly thereafter, the king of Zhen conquered Kuai.


Questions to Ponder?
---------------------
Have we learned anything from the "Wiseman" today?
Can we apply it to our daily business or personal lives?

Borrowing a knife to kill may seem too devious; fundamentally, it is adapting to new circumstances or making use of other's resources for your own gain and sometime without your opponents knowing it or aware of the opportunity you have created for others to exploit.

Here is a classic example of applying
“Borrowing a knife to kill”
in today’s modern society;

Microsoft recently *announced that it will terminate support for their seven-year-old Exchange 5.5 software and IBM took advantage of it by introducing a better replacement multiple OS platform (Domino’s) product with a 30% discount.

*May 17 2004, Asia Computer Weekly
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Until the next issue....
Have a Grrrreat Day!