Set yourself up for success
by asking for a referral from an existing customer.

• It is the most powerful form of marketing you can use.

• It is also probably the least expensive.

• Referrals have more impact than any other marketing strategy or advertising. It quickly opens doors for new customers.
   

Many salespeople forget to ask their customers for referrals.

• A satisfied customer is usually glad to help you and will provide a strong testimonial for your company.

• A referral will generally accelerate the sales cycle because your prospective customers rely on the confidence and trust that your existing customers have for you.
   

Treat your customers
with respect and let them know you value them.

• People like to feel important.

• Let them know that they are.
  Tell them you feel they would be a great source of referral business.

• You will find that people appreciate feeling important and they will feel confident about referring others to you as a result.

Increase Sales By Being Your Own Customer
Biz-Tips - by Dr. Kevin Nunley

Customers are the center of your business.

• If your customers aren't satisfied, then they won't stick around.

• You need to keep them happy by understanding exactly what they want.

• The first step is to find out WHY they might want your product or service.

To do that, you need to put yourself in their shoes.

• As a customer, you often shop for a new product or service because you are dissatisfied with something and want to change it.

• What will stimulate you to buy?

• The price?

• The speed of the service?

• Understanding what it is that makes your customer want to buy gives you a big advantage.

It is also important
to know how you can do the best job for your customers.

• Make your customers want to come back.

• Treat them how you want to be treated.

• Remember that you are also a customer yourself.

• Think about what affects your own shopping experiences.

• What do you like about certain companies?

• What do you dislike?

• What makes you feel satisfied with a purchase when you leave?

• What makes you want to do business with a company again?

Answer these questions yourself
and you will get a better understanding of how to motivate customers to do business with you.

About the Author: Media reporters are prowling the Net looking for stories. Have Kevin write your professional press release. Put it
on your site, register it with search engines, and harvest the free publicity that comes your way http://DrNunley.com Reach Kevin at
kevin @drnunley.com or 801-253-4536

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