David
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Head of e-commerce, royalselangor.com
"eMail relationship built with our clientele is unique. We have
no time to count how many of our customers have come back over
and over again." |
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Seven Steps to Building
Better Customer Relationships
by Richard F.
Gerson, Ph.D, President of Gerson Goodson www.richgerson.com |
Much is being written today about the importance of building customer
relationships and maintaining customer loyalty.
You’ve seen articles on this subject in numerous trade magazines, on
websites and in the popular press. There are also dozens of books being
published on the subject.
This aspect of business operations is so important that programs on
increasing or maximizing customer retention are among the best attended at
industry conventions.
While customer retention is critical to business success, we must
realize that there is more to building and cementing a customer relationship
than just engaging in customer-centric behaviors.
Read more...
Featured Article by
Richard F. Gerson
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David Cheah,
Head of e-commerce, royalselangor.com |
"We will hold their
hand all the way till they find what they want....
Customers want
personalized
and superior service levels and we offer
exactly that. We concentrate on creating an impression and not on what the
competition is up to.
By leveraging on creating
an impressive and effective customer experience,
many online sales are netted through referrals.
We have no time
to count how many of our customers have come back over and over again."
royalselangor.com
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